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A Perfect Media Maelstrom


By Eric Brende | July-August 2021
Eric Brende, author of Better Off: Flipping the Switch on Technology, lives sans car in St. Louis, Missouri, where he makes his living as a pedicab operator, soap maker, and writer. The bicycle is his primary form of transportation.

Electronic distraction keeps reaching new milestones. Johnny might not be able to read, but he has mastered Grand Theft Auto. Thousands of young gadget aficionados are prescribed Adderall or Ritalin to counteract the symptoms of excess screen time. Thousands more die or are injured each year because someone at the controls of a car, bus, or ship succumbs to the same digital compulsion. Last but not least, an entire city looks the other way during its tornadic obliteration.

You won’t find this last item mentioned in the media. For one thing, it happened over a decade ago — ancient history in today’s news cycle. For another, media may have exacerbated the calamity, which helps explain the delay in this reportage. With apologies to media theorist Marshall McLuhan, the medium in this case may have been an accessory to manslaughter.

Before trying to decipher what it all means, let’s return to the scene of an old, unsolved mystery. To paraphrase an old saw, those who don’t know recent history are doomed to recycle it.

On the evening of May 22, 2011, my brother called me from Kansas City on a landline telephone. “Did you hear,” Mark asked, “that a tornado just wiped Joplin off the map?”

Mark and I know something about what it is to have your city, or at least large sections of it, sucked away. Topeka, our hometown, was hit in 1966 by a twister so monumental that the damage in monetary terms surpassed that of any previous tornado. Legend has it that the storm was conjured by the ghosts of Potawatomi Indians angry at city fathers who had capped their tribe’s ancestral burial mound with a water tank. The tornado made its retaliatory appearance directly over the top of the mound.

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