‘Gay’ Is Good — for Business
In our New Oxford Note “It’s Good for Business” (Dec. 2006), we said: “According to WorldNetDaily.com (Sept. 20 [2006]), the Human Rights Campaign, which advocates for homosexuals, reported that ‘an unprecedented 138 major U.S. corporations earned the top rating of 100 percent, up from 101 last year [2005]…. Of the 138 major U.S. corporations earning 100 percent [in 2006] were American Express, Bank of America, Charles Schwab, Chevron, Coors, Daimler Chrysler, Eli Lilly, Ford, General Motors, Goldman Sachs, Hewlett-Packard, IBM, J.P. Morgan Chase, Mellon Financial, Morgan Stanley, Pfizer, Wells Fargo, Xerox, and a host of other companies.”
WorldNetDaily.com has reported (Sept. 17, 2007) on the Human Rights Campaign’s Corporate Equality Index for 2007, which assigns scores of up to 100 for businesses, “based on employers’ treatment of ‘gay, lesbian, bisexual and transgender’ employees. It measures factors such as non-discrimination policies, diversity training and benefits for domestic partners and transgender employees. An unprecedented 195 major corporations received a perfect score, compared to just 13 companies when the index began in 2002…. Among the companies new to the list this year are Allstate Insurance, Marriott International, Macy’s, MasterCard, Yahoo! and Waste Management Inc.”
The major corporations are leading the way for homosexual “rights.” Good capitalists never ignore a lucrative market.
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When Cosmoception Corporation sponsored a Coming Out of the Closet Celebration, the company ordered a rainbow-striped cake from Redneck Delicacies, a small shop tucked in the Appalachians.