Prosperity Paradox
When will Americans stop loving stuff?
Can you guess what industry is among the fastest-growing in the U.S.? Self-storage. A self-storage industry newsletter reported in March 2018 that self-storage boasts an annual industry revenue of $38 billion. American storage facilities number between 44,000 and 52,000, offering around 2.3 billion square feet of rentable space.
And when we are no longer able to store all our stuff, we simply throw it out. Treehugger.com reports that every American generates 4.4 pounds of trash daily. In fact, we spend more on trash bags than scores of other countries spend on everything!
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