At the crack of dawn this morning we were going through yesterdays mail, and we spotted a slick full-color, 12-page direct-mail brochure with the headline: The Truth Doesnt Hurt. Vaguely recalling the venerable expression Sometimes the truth hurts, we wondered: If the truth doesnt hurt, is it being sugar-coated? Oh, who knows? Its too early in the morning for such deep thoughts. Wheres the coffee?
Still, why would anyone claim that The Truth Doesnt Hurt? So our interest was piqued, and we opened up the large brochure, and learned this: If you havent read Crisis in a while, youre in for a pleasant surprise. Weve changed for the better. The new Crisis gives you the very best writing without the jargon. Articles youll really understand and enjoy! Some of the most thoughtful Catholic magazine writing today is tough sledding . Crisis is different . Our writers go the extra mile to make sure you can understand what theyre trying to say without extra effort!
Oh, we think we get it now. Its Crisis that doesnt hurt. Its easy reading. And no jargon! Folks will no longer have to look up such befuddling terms as encyclical, Agnus Dei, gnosticism, Transubstantiation, indifferentism, or Americanism.
And its reassuring, this early in the morning, to learn that Crisis will help clarify your thinking . Since our thoughts are so muddled and jumbled right now, thats just what we need. Whats taking so long with the coffee?
And Crisis will add to your everyday life. Well, you cant beat that. But how so? Crisis will save your valuable time and money. Crisis covers just about every political and cultural issue of importance . Youll soon find its the only resource you need . Your investment in a Crisis subscription will pay you handsome dividends every month. Wow! A dividend check every month! Could this be?
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